Wasserman and Immersive Experiential partnered to produce the Microsoft Creator’s Lab at the NFL Experience in Houston last month. Featuring a projection dome and an interactive product showcase, the NFL Experience allowed fans to engage with a suite of Microsoft Surface products. Using Sketchable and Paint 3D, visitors had the opportunity to design football helmets, cleats, and jerseys, […]
Steph Curry is a new breed of NBA player. Not just with his uncanny ability to drain three-pointers or his adept ball-handling skills, but the Golden State Warriors star is the face for a generation of players that can not just a shoe deal, but an entire digital empire. In all manners of the term, Curry is […]
Mio Global, one of the biggest producers of heart-rate monitor wearables, has just announced a new brand campaign entitled “The Coach Within,” which will aim to promote their product to athletes seeking more intense workouts. Mio Global primarily produces wristwatch devices, and the company is a firm believer in the importance of heart rate within a […]
