Steph Curry is a new breed of NBA player. Not just with his uncanny ability to drain three-pointers or his adept ball-handling skills, but the Golden State Warriors star is the face for a generation of players that can not just a shoe deal, but an entire digital empire. In all manners of the term, Curry is a digital brand.
Just yesterday, Curry launched his iOS and Android app “StephMoji,” and it instantly catapulted to a No. 1 position in the app store, beating even Kim Kardashian’s similar app “Kimoji.”
The app has a vast array of Curry-related emojis, from him on the basketball court to his daughter Riley dancing. Every Curry moment anyone could wish to send to a friend is in cartoon form with this app—even Curry living up to his nickname of “Chef Curry,” sporting a chef’s hat and a pot of food.
The app is available for $1.99 in the App Store or on Google Play.
Download my official @StephMoji #emoji app for #iOS and #Android NOW!!!! #StephMoji #Sc30 https://t.co/8EZcnbIjN9 pic.twitter.com/JEUnseggZs
— Stephen Curry (@StephenCurry30) June 1, 2016
StephMoji is the latest on a long list of digital ventures that Curry has put his face on. In March, Curry’s college roommate created a social media platform, Slyce, which involved significant input and marketing on Curry’s end.
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Along with helping advertise for coaching platform CoachUp, Curry has a significant stake in the tech firm’s equity. He quickly jumped on this trend of connecting players with coaches via the Internet.
And his series of three-second ads for Under Armour this playoff season has shown Curry to be extremely savvy with his ability to market himself on social media, and more generally in the digital age.
In the same way that Michael Jordan has overseen an empire of apparel and shoes, with his Nike brand Air Jordan, it looks like Curry is taking some of those tactics to the online, digital sphere.