The NBA’s Atlanta Hawks are upping their analytics game to learn more about their fans. The team announced Thursday that it has expanded its relationship with KORE Software. KORE builds...
Golf and basketball would seem to make an odd couple, but a partnership between the Atlanta Hawks and Topgolf will see golf simulators installed as one of the key features of a redesigned Philips Arena. The “Swing Suites” will be rentable by the hour by groups of up to 15 fans or business clients, with […]
ATLANTA — The Atlanta Hawks’ DeAndre’ Bembry and Thabo Sefolosha were among the first NBA players to ever record using the Snapchat Spectacles on an NBA floor when they did so during pre-game warmups in two separate games last month. In an effort “to do something special,” in Bembry’s words, the Hawks’ social media team asked […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Melissa McGhie Proctor Company: Atlanta Hawks Position: Chief Marketing Officer Since March 2016, Melissa McGhie Proctor has been the Chief Marketing […]
The Atlanta Hawks are renewing their partnership with MOCAP Analytics, a sports analytics company based in Silicon Valley. MOCAP will provide the Hawks with performance data so that the team can better understand the trends in its players’ techniques. The team has been partnered with MOCAP for the past couple years to create digital media content […]
