As if the NBA lacks ingenuity in the digital space, they continue to push the envelope on unique content and accessibility fronts for their annual marquee event, NBA All-Star Weekend.
“The biggest All-Star Weekend yet—at least until next year,” Melissa Rosenthal Brenner, NBA’s Vice President of Marketing, told Mashable a season ago.
The Golden State Warriors are off to a hot start in the NBA with a 15-7 record in large part because of their star point guard Stephen Curry. He is leading the team in scoring (19.5), assists (6.5), and 3-point %(43%) and quite possibly could be an All-Star. Along with his hard work on the court, he is very active with his social media and fan outreach off the court. He is always finding new ways to reach his fans, especially in the sports technology hot bed of San Francisco.
Are quick response (QR) codes worth it? That’s one question sports brands have been asking about the readable barcode system, typically scanned on mobile devices. Should sports brands be working QR codes into every day operations or is there just no use? The number of people with smartphones is increasing and with that, so is the use of QR codes. According to a report from ScanLife, QR code usage rose by 400% last year. So with the recent rise in popularity of QR codes, how should sports brands take advantage of the technology? The NBA was one of the first brands to take advantage of QR codes on a large scale. During the All-Star game last season, QR codes were...
NBA fans are arguably the most tech-savvy around. They have been receptive to virtually any medium introduced or utilized by players, teams, or the league itself. Whether it was Shaquille O’Neal’s Tout retirement announcement, the Sacramento Kings’ Twitter breakthrough, or the NBA’s Sina Weibo and Tencent QQ volume of 52 million, these examples represent the natural affinity and synergy between the NBA and its fans.
As the 2012-13 season officially begins on Friday night, the Washington Wizards are hoping to take the NBA’s acclaimed social media prowess to the next level. In an effort to reach out to fans, the Wizards are offering 2013-14 season tickets to the winner of a new season-long fantasy competition. According to the team, each […]
