Brands Anxiously Await NFL Global Expansion
Beth Hirschhorn, the Chief Marketing Officer for Metlife, thinks the next frontier for the NFL is expansion outside of the U.S. and her brand would do anything for more global exposure. NFL expansion was one of many topics discussed in a one-on-one interview between Hirschhorn and Terry Lefton (SBJ/SBD) earlier this month at the IMG Sports Marketing Symposium.