The Walt Disney Company has announced they are acquiring a 33 percent stake of BAMTech. The deal will see Disney leverage BAMTech’s streaming and over-the-top (OTT) services to help launch an ESPN-branded “multi-sport” streaming service by the end of 2016. Disney will pay a total of $1 billion to acquire this one-third stake. They will pay in two […]
Last month, Gatorade introduced their, “For The Love of Sport” program, focusing on youth athletes and their ambitions. The sports drink brand is looking to expand its high school awards program in the United States, it has generated new-look bottles featuring the likes of Lionel Messi, Serena Williams, Paul George and Usain Bolt, as well […]
NextVR, one of the leading virtual reality broadcast companies, based out of Laguna Beach, California, is hoping to raise the bar when it comes to the way we watch sports. Launched in 2009, NextVR is currently the only company capable of broadcasting live, high definition, 3D virtual reality content through their app and VR headset. By […]
eSports has always been a medium that has done well with live streaming. With online video platforms like Twitch, eSports have grown up on the Internet rather than more conventional broadcast platforms. To further this digital environment for eSports, Twitter just added eSports to their ever-broadening array of live streamed sporting events, by hosting a feed of Eleague’s […]
In March, Sky Sports became one of the biggest names in sports broadcasting to put some serious money behind virtual reality, launching an in-house virtual reality production unit. Now the fruits of this venture are starting to show, as Sky, the largest sports television broadcaster in the UK and Ireland, is set to release a […]
