By Chris Haddad – Email | Articles On Sunday, Bubba Watson two-putted to his first Masters victory, capping a wild last round that saw the fourth-ever double eagle in a Masters round and fan-favorite Phil Mickelson triple-bogey his way out of the lead. DirecTV’s coverage and its new Mosaic screen share were big hits over the weekend and the Masters provided CBS with the top nationally-viewed show. However, despite the exciting finish, TV ratings for the fourth round were down twenty-two percent from last year. Could the tournament organizers have done more to promote the event? The official Masters Twitter feed did not have a single update during the entire weekend. It did not even congratulate Watson for capturing the victory....
By Simon Ogus – Email | Twitter | Articles The 2012 Major League Baseball season kicked off Wednesday night at new Marlins stadium and it got us thinking about who the best teams are at engaging fans through Twitter. It turns out the Philadelphia Phillies blow away everyone with 679,519 followers while posting just over 4,000 tweets, by far the largest “follower to tweet” ratio in all of MLB. The New York Yankees pace the American league with 554,000 followers, but have a very low tweet count of just fewer than 5,000, which is much less than many other teams. The Houston Astros and the Washington Nationals respectively have the league’s lowest and second-lowest amounts of Twitter followers; the only teams to...
As we enter the Final Four this weekend, there are a lot of familiar faces headed to New Orleans to compete for the 2012 NCAA Championship. In fact, all of the programs (Ohio State, Kansas, Kentucky, and Louisville) have all been to the Final Four at least nine times. While all the programs have prowess on the court, Kentucky, which also happens to be the title favorite, has done an exceptional job of promoting their basketball players through social media.
It has been a very busy year for the Pac-12 conference: it secured the largest TV rights deal in college sports history and is preparing to launch six regional networks later this fall. Yet the conference is always trying to stay on the innovate cusp of delivering information to its fans. Fox Sports also made an interesting move during it’s Men’s Basketball Tournament last weekend when Laura McKeeman was assigned to be the Social Media Reporter for the entirety of its on-air coverage. Fox Sports called the project “a first for TV sports event coverage – a dedicated ‘social media reporter’ popping up to report on relevant social media postings.”
Many universities around the country have been trying to incorporate Twitter in their game day experience for many sporting events with limited results. Schools are still exploring the optimum ways to incorporate Twitter into their marketing campaigns. For example, the University of Alabama, who routinely gets 90,000 fans for their spring intrasquad football game every year, only has 55,000 followers to their official Twitter page.
