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Twitter’s Strategy to Capitalize on the Cricket World Cup

Cricket is known in the U.S. about as much as the quantum mechanics behind the paradox of Schrodinger’s Cat. There are a few theories as to how nature collapses into one reality (the cat being either alive or dead), but we just don’t know. Likewise, many American’s have seen cricket, and maybe even speculated upon […]

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Will Snapchat Change the Way NCAA Coaches Recruit?

  (Snapchat) Although the rules vary by Division and sport, recruiting new players through social media is now the accepted and likely the preferred norm. Coaches are allowed to privately message students through Facebook and/or Twitter accounts, and have become increasingly reliant on Instagram and YouTube to highlight campus perks. Since many of the up-and-coming high school athletes have been raised in a social media bubble, it is a wise move on the part of coaches and recruiters alike to reach out to athletes through their preferred communication platform. Additionally, contact through a Twitter or Facebook message has the potential to feel more personal than a generic “we want you” mailer. Forging this connection is smart, and it just makes...

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