Amazon disclosed the season-ending viewership numbers for its 11-game Thursday Night Football NFL package and claimed victory over Twitter by average-minute audience. The numbers that Amazon provided to SportTechie indicated that the AMA tuning into NFL action on Prime Video for at least 30 seconds was more than 310,000, a number said to be 17 […]
FOX Sports will stream exclusive digital content on social media sites that are tailored to the specific audiences of Twitter and Snapchat to complement its 2018 World Cup broadcast from Russia. The broadcast company announced Tuesday that it will produce 27 live-streamed shows exclusively on Twitter from FOX Sports’ studio in Moscow’s Red Square. On […]
Twitter’s sports team is extending beyond conversation curation and delving into content creation during the college football national championship game between Alabama and Georgia with new video features and, yes, an emoji trophy that will exist both in hashtags and as a physical take-home object for the winner. Wanting to prolong the shelf life of […]
NEW YORK — Having started at the top of the North American sporting landscape with its 2016 NFL streaming deal, Twitter has gained the confidence of having produced a “best-in-class product” and has grown an understanding of its unique standing in the broadcast rights marketplace, said Laura Froelich, the network’s global head of sports partnerships. […]
Having a finger on the pulse of social interaction during a sporting event is crucial. It helps teams, brands and venues alike understand what interests their audience. Social media insights were taken a step further at the recent Army-Navy football game thanks to the Ampsy and Canvs partnership. Ampsy’s specialty lies in aggregating social content from event […]
