Do athletes truly understand their hydration as well as they should? Probably not. Gatorade thinks there’s room for improvement. After consulting with Smart Design and the Gatorade Sport Science Institute on innovation and blueprints, Gatorade launched the first smart cap, to monitor an athlete’s hydration. From sodium and electrolyte deficiency to sweat production, Gatorade’s turbine censored smart […]
The days of soccer boots being neglected as a factor in performance are far behind us, and instead there is now tremendous innovation into their technological improvement. The release of the new Adidas laceless ‘Ace 16+ purecontrol’ furthers this movement, aiming to provide improved comfort, stability and most notably control for players of all levels. […]
Super Bowl Sunday is rapidly approaching, and as always, it’s certain to be one of the most watched TV events of all time. Last years’ TV viewership averaged 114.4 million viewers per minute – breaking the record that was set the year prior. This years’ Super Bowl 50 marks the golden anniversary and is primed […]
The current version of FC Liverpool is a far cry from the gloried side of the 80’s, but the club’s fan base still represents one of the biggest followings in world football. The club recently acquired the services of highly rated German coach Jürgen Klopp to try and remedy matters on the field. They have […]
As part of their new arena opening in the fall of this year, the Sacramento Kings asked fans, former players, and current players to donate used rubber-soled shoes. The new Golden 1 Center is opening in downtown Sacramento and is providing fans the opportunity to contribute to the new playing surface of the arena. This […]
