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The SportTechie Podcast with Bram Weinstein: Episode 5 – Jessica Gelman, CEO, Kraft Analytics Group

For episode 5 of the SportTechie Podcast with Bram Weinstein, we welcome Kraft Analytics Group CEO Jessica Gelman to the show. Gelman heads up KAGR, which provides data analytics, data management, and marketing strategy to the sports-entertainment industry. This new arm of Kraft Sports Group (KSG) came from the business intelligence that Gelman helped build with the Patriots. […]

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NBA China Partners With Weibo As Ron Harper, Robert Horry Commit To Getting Accounts

NBA China announced Monday a long-term partnership that makes Sina Weibo its official social media platform, as they will collaborate on broadcasts of NBA China events, behind-the-scenes content from the NBA season, real-time short videos, highlights, photos, player interviews and original programming. Weibo already has more than 300 million monthly active users including many NBA teams […]

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Miami Heat To Revamp Digital Fan Experience, Team Mobile App

The Miami Heat are placing a key emphasis on the digital fan experience as the team looks to transform and redesign some digital inventory, including its mobile app. Earlier this week, the team announced a partnership with digital accelerator BeyondCurious and technology firm Built.io — the same company the Sacramento Kings utilized for its new remote control […]

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