The never ending growth of sports analytics was making headlines with the Women’s Tennis Association during this week’s Bank of the West Classic at Stanford University. For the first time in professional tennis, real-time performance data will be used by players and coaches during the match. SAP, a market leader in enterprise application software, collaborated […]
Wearables have come a long way since the Casio Databank watch debuted in the 1980s. These days, our wearables remind us to get moving, let us pay for purchases without a wallet, and help us stay in touch through emails, texts, and calls – is it any surprise that the tennis industry is also bursting […]
In an era many would not have predicted, watches, of all things are becoming increasingly capable of things that only scientists in a lab could do 10 years ago. New smartwatches and their apps are now able to improve physical performance and track progress through a range of apps run by different sport and tech […]
Did you wish that you could have felt the English crowd roar as Andy Murray defeated Italian Andreas Seppi on Saturday? Jaguar is trying to place everyone in the crowd at Wimbledon without the hefty price for tickets. The luxury car company has embarked on a marketing campaign that aims to capture all of the emotions of […]
Rufus the Hawk probably has a better view of the Wimbledon action than any person paying the steep £2,667 price for a men’s single seat. For those that have not heard of the twitter star, Rufus is a hawk that patrols the skies over Wimbledon, guarding against pigeons that may interrupt the tennis tournament. Stella […]
