SportTechie — Steve Ziff RSS



Jacksonville Jaguars Double Down On Gamification With Branded Video Game Content

Throughout the 2016 NFL season, the Jacksonville Jaguars are taking branded content one step further as it looks to find additional ways to engage fans and also, capture insightful data about attendees at EverBank Field. Last week, the Jaguars doubled down on its commitment to gamification as a lead marketing strategy, re-introducing JaguarsArcade.com to its fan base […]

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