Squeak… Squeak… Squeak…
As training camp commences throughout the NBA, the sounds of sneakers being broken in across gym floors can quietly be heard. Teams have announced lucrative contract extensions to promising young players, like the Indiana Pacers’ Paul George and the Sacramento Kings’ DeMarcus Cousins. These personnel decisions demonstrate a franchise’s commitment to building around foundation pieces for the present and future. They hope that their talent, too, serves as a marketing asset worthy of the investment.
SportsStream announced last week the launch of SportsBase, a customizable fan experience platform for teams, leagues, connected TV, media companies and others to create and manage tailored social media experiences in any digital environment, from websites and apps to digital displays inside stadiums.
The Golden State Warriors are off to a hot start in the NBA with a 15-7 record in large part because of their star point guard Stephen Curry. He is leading the team in scoring (19.5), assists (6.5), and 3-point %(43%) and quite possibly could be an All-Star. Along with his hard work on the court, he is very active with his social media and fan outreach off the court. He is always finding new ways to reach his fans, especially in the sports technology hot bed of San Francisco.
