The International Hockey Federation (FIH) has agreed to a four-year partnership with technology company Global Sports Commerce. The deal makes GSC a global supplier of brand analytics and sponsorship value...
Sponsorship valuation company Hookit has agreed to a multi-year partnership with the Cleveland Indians. Hookit is the leading platform for quantifying sponsorship value earned across all forms of social and...
CHICAGO — If ESPN, CBS or Fox had launched today, what would they look like? That’s the question Dan Scalia, SVP of Revenue for the new 24/7 Sports Network, Stadium, is presented with. “What it looks like now versus what it looked like 35 years ago is quite different,” he said Wednesday at SportTechie Chicago. […]
ESPN’s Julie Propper
As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge.
There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”
