NEW YORK — Within seconds of every goal at this summer’s FIFA World Cup, a highlight will be clipped and posted on Twitter. Every night, broadcasters in the U.S. (Fox Sports) and Australia (SBS) will air live analysis shows on the social media platform recapping that day’s play and previewing the next. Brands are getting […]
The championship game of Australia’s top soccer league was mired in controversy Saturday by a software malfunction in the Hawkeye Video Assistant Referee system. Melbourne Victory defender James Donachie was visibly offsides on a free kick that immediately preceded teammate Kosta Barbarouses’ goal. The VAR review should have negated the goal, which proved to be the […]
YouTube continued adding to its sporting portfolio with announcements of two upcoming YouTube Originals during the Interactive Advertising Bureau’s week of advertiser pitches. The Google-owned video site will air a docuseries called Best Shot that stars former NBA player Jay Williams as a mentor to the Newark Central High School Blue Devils. Cleveland Cavaliers superstar […]
Want an easy way to follow your local soccer team? If you’re a fan of the Orange County Soccer Club, there’s an app for that. Launched last weekend, the MyOCSC app allows supporters to buy tickets and team merchandise, and to view the game schedule and player bios. Fans can also earn loyalty points for […]
This month, Hulu will begin offering dynamically-inserted advertising within its live television product, which includes sports. The streaming company announced Wednesday that advertisers will be able to more easily reach younger demographics, many that count themselves as cord cutters, who rely on Hulu’s $39.99 monthly Live TV service to watch live TV shows, news, and […]
