A football player’s career in the English Premier League lasts for 8 years on average. Some world-class players buck the trend and compete for more than a decade at the highest level. Mathieu Flamini, Arsenal’s combative midfielder, is one player preparing for his post-playing days. Flamini is renown for his high intensity work-rate on the […]
The world’s most valuable soccer team, Real Madrid, has executed a social media first by becoming the only sports team to have an “Official Story” on Snapchat. The timing makes sense for both Snapchat and Real Madrid as El Clasico, Real’s matchup against Barcelona, is going to bring hundreds of millions of viewers to consume the game […]
In the spirit of furthering discussion on visual earned media measurement, we are showcasing a Brand Virality Leaderboard ranking the sponsors of the English Premier League. Using a machine learning system from Logotrakr, the leaderboard tracks team sponsor logos in images and video on Twitter and measures the virality of those images against their peers. Think […]
Whether it’s a large enterprise or a startup, partnerships tend to develop at some point in a company’s growth cycle. The former, given its scope, has numerous ways in which to penetrate certain markets and its segments. The latter hopes to create a place for itself among the bigger players in a space or one […]
As more mobile apps are grabbing the attention of fans, sports teams and marketers are trying everything to keep their fans engaged. Snaps, a mobile messaging app, is making its mark in this mobile and social world with customizable emoji keyboards. Last week Snaps and the New York Cosmos partnered to launch a customized, Cosmos-branded emoji keyboard called Cosmojis. […]
