The U.S. Soccer Federation unveiled its new crest marking the first change to the logo in nearly 20 years. But the new crest is not a rebranding done in desperation to draw in more fans; U.S. Soccer is alive and well in a way most never thought possible. This change and the way the Federation made the announcement […]
Liverpool FC is expanding its effort to connect with their fan base. After partnering with Skype to provide Reds fans with a new way to engage with their club, Liverpool FC unveiled its partnership with Vixlet, a social media network platform based in Los Angeles, to revamp the club’s magazine website into a “next generation […]
New York City FC has expanded its global footprint with the launch of it’s new Chinese website and social media platform, Weibo, being the first and only MLS franchise to do so. In an attempt to build interest and reward fans abroad, the Chinese platform will add to the club’s US and Spanish websites. Get […]
In-depth, statistical analysis of soccer matches has quickly become a fundamental aspect for fans. Simple match stats, whether it be shots on target, tackles or team possession are no longer enough. People want more. With this, the North American Soccer League (NASL) has unveiled a new 3-year partnership with Opta, a company providing highly detailed […]
A strategic merging of three companies is looking to improve performance data for the clubs and media partners of Serie A TIM, the highest tier of Italian football. STATS LLC is a worldwide sport technology, data and content company, headquartered in Chicago. Prozone, a leader in sports performance analysis, was purchased by STATS in 2015. The European Broadcast […]
