Through Manchester United and Uber’s new global partnership, the two organizations are uniquely placing an emphasis on content, among other highlights. During the next few months, the ride-sharing company will be connecting fans from 30-plus countries to Manchester United on game days via behind-the-scenes content. “We’re thrilled to be partnering with Manchester United to not […]
Fancy footwork is key in soccer. Just like handles in basketball, good footwork allows soccer players to create plays for themselves and their teammates. Neymar, the forward for FC Barcelona and the Brazilian national team, has been widely praised for his dribbling skills, tricks and playmaking ability. He is well known for his creativity, passing, finishing, […]
Seeking to capitalize on consumer demand for wearables, with an expected 322 million devices to be sold this year, the first in-ear, real-time body monitoring wearable — Bodytrak — was launched Tuesday and will be displayed at the Consumer Electronics Show in Las Vegas. According to Bodytrak, it is able to accurately measure multiple vital health signs […]
Ukraine’s most decorated Premier League football club and reigning champion FC Dynamo Kyiv, announced its new eSports division last month with the first signing of a Ukrainian FIFA player, Vitaliy “Labotryas” Mukha. This makes Dynamo the first Ukrainian sports team tackling eSports as it follows in the footsteps of other European clubs including Manchester City, Paris […]
After the success of its inaugural hackathon last summer, English Premier League club Manchester City is back for round two from Feb. 10-12 at Etihad Stadium, it was announced Tuesday. Participants of #HackManCity, which will include programmers, designers, researchers, social strategists, marketers and others, will be charged with unlocking innovative digital fan engagement ideas and new methods […]
