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The Top 3 Technology Activations That Impacted El Clasico

FC Barcelona’s 3-0 win against rival Real Madrid provided plenty of memorable moments Saturday, including Lionel Messi assisting on a goal while wearing only one shoe. Technology was in place during the match to make sure those moments stood out even more. Here are the top three technology activations that impacted El Clasico: Dedicated player […]

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ESPN+ Streaming To Bring ‘Netflix-Like Aggregation’ Of Sports Content

The upcoming ESPN+ direct-to-consumer streaming service will bring a “Netflix-like aggregation” of sports shows, documentaries and live events when the subscription service launches in early 2018, according to ESPN President John Skipper. Skipper, who closed out Sports Video Group’s two-day summit in New York City with a keynote discussion that spotlighted the ways ESPN is […]

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Why Snapchat Is The Platform For ESPN’s New SportsCenter Show

BOSTON — Since 1979, SportsCenter has been a pioneer by completely redefining how fans receive their daily sports news. Now, almost 40 years later, ESPN is looking to take their award-winning show to Snapchat — the first time that SportsCenter will be aired on a separate platform. Currently on Snapchat, ESPN has a daily publisher […]

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Eurosport, Snapchat Partner For Mobile Olympics Coverage In Europe

It’s November, and the 2018 Winter Olympics in Pyeongchang, South Korea, are only three months away. Athletes are training vigorously, the host city is planning, and broadcasters like NBC are preparing to cover the 16-day event. In the meantime, another broadcaster, Eurosport, is creating strategic partnerships to reach the millennial audience in the Olympic Games’ […]

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NBA Fans At Arenas Can Get To Know A 3D Foam Finger On Snapchat

The NBA has teamed up with Snapchat this season to bring fans attending games a 3D Foam Finger in augmented reality. It’s a location-specific World Lens experience so that in and around NBA arenas, fans can place the home team’s 3D Foam Fingers into their photos and videos. And with augmented reality, it’s such a […]

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