George Brett at Kauffman Stadium, where MasterCard will introduce ApplePay at for Game 1 of the 2014 World Series. With any Apple rollout, there are always many talked about new features. But one of the most talked about aspects of the new iOS 8 release, with the new iPhone 6 and iPhone 6 Plus, is the introduction of Apple Pay. Apple Pay simply is a system where, using your Apple device, you can utilize paperless transaction without even opening your wallet. Apple combines enhanced security features, such as touch ID or a passcode, to authorize all payments in the hopes that someday your iPhone 6 is not only your phone, but also your wallet; and your one-stop shopping device. While...
A predictive technology arms race between batter and pitcher may not be far off. The newest trend in technology is being coined “predictive technology,” and includes applications such as Google Now, Tempo AI, and MindMeld. Predictive technology is applications using your personal information to help predict what information you need or may need at any given point in time. This bears quite a bit of a resemblance to mind reading yes, but here’s the difference: this is real. Predictive technology has already surfaced in our society. Some examples are health wristbands that athletes wear to tell them when they need to refuel, or the Mamori mouth guard that can tell whether a player has a concussion or not. These gadgets...
For a sport that has been so resistant to changes within the game, Major League Baseball has been surprisingly receptive to changes coming around the game – specifically how it’s enjoyed by fans. MLB has embraced social media as a method for driving fan engagement and new interest in the sport. Through its award winning […]
2012 was a big year in the sports and social media environment. Teams and brands accomplished major breakthroughs by allocating significant resources to upgrade their social presence. Digital engagement transformed from a marketing department fad to a must-have component of their engagement strategies.
Activ8Social, a digital marketing agency for sports and entertainment brands, created the #Sports daily e-newsletter to keep clients and industry professionals current on what’s trending in sports and social media. Subscribers were recently polled on their choices for the best of 2012 across a range of categories in the inaugural #Sports Awards.
By Simon Ogus – Email | Twitter | Articles The 2012 Major League Baseball season kicked off Wednesday night at new Marlins stadium and it got us thinking about who the best teams are at engaging fans through Twitter. It turns out the Philadelphia Phillies blow away everyone with 679,519 followers while posting just over 4,000 tweets, by far the largest “follower to tweet” ratio in all of MLB. The New York Yankees pace the American league with 554,000 followers, but have a very low tweet count of just fewer than 5,000, which is much less than many other teams. The Houston Astros and the Washington Nationals respectively have the league’s lowest and second-lowest amounts of Twitter followers; the only teams to...
