Electronic Arts celebrated the success of a primetime show about the esports Madden Challenge that aired on the CW in December, saying its competitive gaming efforts with Madden and FIFA are appealing to a wider-than-expected audience. The Madden Challenge Special, a one-hour pre-produced show that took viewers behind the scenes of the Madden NFL esports […]
Millions of NFL fans likely are accustomed to using Twitter to express their opinions on anything going on in the NFL, whether it’s a major scandal, a highlight-reel play, or a star player’s off-the-field hobby. They might not be quite as used to expressing their opinions via direct message. That’s the angle the NFL and […]
Athletes around the world have been wearing the new Snapchat Spectacles to give fans a view into their unique lives. At a Pro Bowl practice in Orlando, New York Giants wide receiver Odell Beckham Jr. joined that group. And he did not disappoint his viewers. During a practice, EA Sports let Beckham sport the company’s spectacles […]
AFC and NFL All-Stars at the site of the Pro Bowl in Orlando on Wednesday were pitted against each other in unique competitions during the Pro Bowl Skills Showdown that included a new challenge called Drone Drop. Drone Drop features a drone dropping footballs into the hands of the Pro Bowlers like Odell Beckham Jr., Chris Harris […]
Every day teams try to find new ways to utilize technology in order to better evaluate their fan base more analytically. The days of of solely relying on face-to-face focus groups or mailed surveys are virtually non-existent. Additionally, with a lot more overhead as a result of these in-person informational gatherings, it is in the […]
