Paul George likes to play video games. The Oklahoma City Thunder forward likes PlayStation so much, in fact, that he incorporated it into his newest signature sneaker. George announced his new sneaker, the PG2, has an atypical colorway that pays homage to his favorite gaming system. “Whether I’m at home or on the road, I’m […]
Kevin Durant, Paul George, Aaron Gordon, Kyrie Irving and C.J. McCollum made a surprise appearance at the 2K17 All-Star Tournament in New Orleans to face off against a five-man team called Still Trill that had just won the championship. The NBA players, playing NBA 2K as themselves, proceeded to get trounced in the eSports arena from […]
Children and adults alike dream of playing basketball alongside NBA players like the Indiana Pacers’ Paul George. And now they can – in virtual reality. Last week, 2K introduced NBA 2KVR Experience, an immersive virtual reality game that allows players to join George in Bankers Life Fieldhouse and participate in mini-skills games like a 3-point […]
Paul George may very well be rising superstar and MVP candidate in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Indiana Pacers. Stay tuned to SportTechie this month for ongoing coverage...
