NEW YORK — Is esports actually a sport? It’s a question that has been debated by those in the mainstream — much to the annoyance and bemusement of the esports community that has built up an industry based upon competition, skill and engagement. Generally, it doesn’t seek that level of validation. The question wasn’t asked […]
As awareness of concussions and other traumatic brain injuries increase in sports, especially football, professional sports leagues have implemented protocols and standards designed to help teams keep their players from further harm. But what about colleges, where the risk is the same but the resources and standards are often different? The Pac-12 might have an […]
In a quest to have its content delivered around the world, the Pac-12 is reaching across the Pacific Ocean to China. The conference has announced that Pac-12 Networks content will now be distributed across linear and digital channels by Alibaba through 2024. Perhaps the most interesting aspect of the extended partnership is the availability of […]
In an attempt to grow its audience, the Pac-12 Network, a media organization owned by the 12 schools in the conference, deployed a relatively new content strategy offering from Facebook: crossposted video. Crossposted video makes it possible to share a video post across a number of pages that are managed by different owners, and then to […]
The Pac-12 has funded a research project that could help teams evaluate a low-cost motion capture technology option used to assess the injury risk and readiness of rehabilitating college athletes in their return to action. The University of Washington in studying injury prevention will focus on evaluating Microsoft Kinect’s simple motion capture technology as a […]
