People don’t watch the Olympics in the same way they used to. Because of that, NBC Sports has come up with different ways to reach viewers, specifically the younger demographic. One partnership that came to fruition was with musical.ly, a popular mobile platform with entertaining short videos. And it delivered more than 25 million engagements […]
Natalie Coughlin retired from swimming with 12 Olympic medals, as many as an American woman has ever earned, even though at 5’8” she was often dwarfed on the pool deck, especially in her short events when facing 6’1” competitors was not uncommon. “I would have killed to have that extra five inches, being a sprinter,” […]
As the U.S. women’s ice hockey team skated to its first Olympic gold medal since 1998, stitched into the sweaters on the backs of every player was a small motion sensor weighing fewer than 10 grams and transmitting reams of data over a dedicated frequency to antennas installed throughout the arena. Combined with camera-tracking of […]
The camera is set up at the top of the ski jumping ramp, enabling a viewer to see what the Winter Olympian is facing. There’s another one positioned in the kiss and cry area, allowing you to get up close and personal with figure skaters and the emotions after their performances. A world away from […]
Pyeongchang, South Korea, is 14 hours ahead of Toronto. So an engineer in Canada’s largest city created a solution to help the country’s Olympic athletes avert the tiring effects of jet lag. The engineer, Amol Rao, founded startup company Somnitude and developed a pair of glasses designed to filter out blue light and aptly called […]
