Whether it’s a large enterprise or a startup, partnerships tend to develop at some point in a company’s growth cycle. The former, given its scope, has numerous ways in which to penetrate certain markets and its segments. The latter hopes to create a place for itself among the bigger players in a space or one […]
The buzz around virtual reality has existed for a while, and there are certainly a bevy of differing opinions surrounding the technology. Some insist that VR is too ambitious and futuristic almost to the point of self-parody, while others swear that virtual reality has uncovered the next frontier of entertainment. Earlier this week, NextVR looked […]
Budweiser Canada launched its “Budweiser Red Light” in Canada in 2013, and is transitioning to include availability to the United States as well. Andrew Oosterhuis, Director of Marketing for Budweiser Canada, gave SportTechie insights into the Red Light and its launch in the United States. The Budweiser Red Light is a WiFi-enabled device that syncs […]
Phase Three of the National Hockey League and SAP’s analytics revolution was recently released, building on the NHL and SAP’s collaborative partnership. Chris Foster, the NHL’s Director of Digital Business Development, and Eric Blabac, a Data Scientist at SAP, gave SportTechie insights into the latest innovations. NHL has unveiled Phase 3 of its http://t.co/KDlZiKSt2z redesign, […]
With technology and social media being an integral part of our daily routines, it has become a challenge for teams to keep fans engaged at games. To combat this trend the Ottawa Senators announced a partnership with IBM to gain a deeper understanding of their fans in order to build a more engaging experience. IBM Behavior Based Fan […]
