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Jan 28, 2016

Does Snapchat’s Super Bowl 50 Deal Signal A New Day In Advertising?

The Super Bowl is the biggest television event in the United States. Last year’s game was the most viewed program in US television history, averaging 114.4 million viewers and peaked at 120.8 million during the final minutes. These staggering numbers are why over the last 10 years the average price of a 30 second television […]

Dec 13, 2013

Beyond the Selfie: Is Snapchat the Next Frontier for Sports Franchises?

In the beginning, running social media for a sports franchise was easy. Post a game result on Facebook; watch likes accumulate; rinse and repeat. Twitter’s surge in popularity spurred a subsequent increase in fans’ thirst for more content. The explosion of Instagram brought with it a focus to publish high quality images on every network. […]