In the sports industry, marketing departments attempt to fill in as many seats and bring in as much revenue as possible. Not only must they compete with other teams, but also other places where consumers could potentially spend their money–because after all, sports is a source of discretionary spending. As a result, techniques are evolving […]
This weekend, Madison Square Garden will host its second NBA All-Star Game since it first opened its doors in 1968. The last time the arena played host to the event was 1998, the season before the last New York Knicks’ appearance in the NBA Finals…my oh my, how the times have changed. Thousands of celebrities, […]
Have you ever regretted pressing send? Several high-profile athletes have learned the hard way that sometimes thoughts are best left unwritten. Because athletes stand in the spotlight both on and off the field, sports organizations have developed official policies to crack down on the content of their players’ social media posts. Fines for “inappropriate” conduct, […]
Have you heard of Apple? Samsung? LG? These consumer electronic brands have become household names in the United States. What about ZTE? Chances are you probably aren’t familiar with them yet, but that will soon change. With 56 different mobile devices already offered across major U.S. carriers, they are the fourth largest smartphone manufacturer in […]
“Manual, inefficient, archaic, and expensive.” These are the words that Kevin Anderson, Co-Founder of Appetize, tells SportTechie correspond to the ordering process of food housed in sporting arenas. If these terms don’t properly denote the current in-venue experience for this transaction, then its summation could be left as the following: “necessary evil.” Anderson affirms that the […]
