New Orleans Pelicans Launch Live In-Game Prediction App
The New Orleans Pelicans tested a live in-game prediction app this week that enables fans to make real-time guesses about player performance on the court for a chance to win...
SportTechie — New Orleans Pelicans RSS
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New Orleans Pelicans Launch Live In-Game Prediction App
The New Orleans Pelicans tested a live in-game prediction app this week that enables fans to make real-time guesses about player performance on the court for a chance to win...
GumGum Helps Sponsors Of New Orleans Pelicans, Saints See Value
While watching highlights of Anthony Davis, a viewer will see some big blocks, rim-rattling dunks and heads-up passing. GumGum Sports sees something else: the ads. There’s Chevron and State Farm on the stanchion, arena namesake Smoothie King and Ochsner Medical on the floor. GumGum Sports sees those ads and calculates a Media Value Percentage (MVP) […]
#NBADigitalSeries 2013-14: New Orleans Pelicans
(Photo: Derick E. Hingle, USA TODAY Sports) Anthony Davis may very well be an NCAA Champion and NBA rising star, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the New Orleans Pelicans....