The NCAA inked a 10-year data and technology deal with Genius Sports on Monday that will centralize the collegiate league’s data collection and look for new ways to monetize. The same day, the U.S. Supreme Court moved to legalize sports betting. In a partnership that will affect more than 1,100 member institutions, Genius Sports will […]
Live coverage of college football, men’s basketball and wrestling is coming the social streaming service Twitch. Although better known for being the place fans can watch esports, a new Twitch sports channel offered by Stadium will add traditional sports content to that mix. The newly-launched channel (https://www.twitch.tv/stadium) will include exclusive live games and events, real-time sports […]
This is the final part of a three-part series examining the structure of esports leagues. Part One focused the choice developers of the biggest esports have made between a franchise model or third-party tournaments. Part Two focused on the minor leagues developed by Riot and Blizzard to support their franchises. This part looks at the […]
This month, Hulu will begin offering dynamically-inserted advertising within its live television product, which includes sports. The streaming company announced Wednesday that advertisers will be able to more easily reach younger demographics, many that count themselves as cord cutters, who rely on Hulu’s $39.99 monthly Live TV service to watch live TV shows, news, and […]
It’s been nearly 100 years since eight Chicago White Sox players were accused of intentionally throwing the 1919 World Series against the Cincinnati Reds. Since then, player salaries have increased exponentially throughout professional sports, reducing incentives to intentionally lose a game. But the same can’t be said for unpaid collegiate athletes, raising concerns about how […]
