By Simon Ogus – Email | Twitter | Articles – Facebook
It’s safe to say that it has been quite a long two weeks for Arizona Athletic Director Greg Byrne. He has spent the better part of the that time watching his baseball team win the national championship in Omaha, but he is not taking it easy as he returns to the office this week. Byrne has announced that he will be hosting a Google + Hangout on Friday, June 29th at 9 a.m. PDT (12 p.m. EDT) and it will last approximately 30-45 minutes.
By Taylor Bloom – Email Taylor is a native southern Californian sports enthusiast who will be graduating from UCLA in June with a degree in Communications. Growing up in San Diego, he has spent his life rooting against Los Angeles Sports teams. During his free time Taylor is found playing chess and ping-pong and rooting for the Lakers’ opponent. What are the first images that are conjured up in the mind of a sports fan when Michigan football is brought up? For many, it is all of the classic matchups with Ohio State that helped build one of the fiercest rivalries in college sports. For others, it is Desmond Howard returning a punt for a touchdown and “Striking the Pose” during...
As we enter the Final Four this weekend, there are a lot of familiar faces headed to New Orleans to compete for the 2012 NCAA Championship. In fact, all of the programs (Ohio State, Kansas, Kentucky, and Louisville) have all been to the Final Four at least nine times. While all the programs have prowess on the court, Kentucky, which also happens to be the title favorite, has done an exceptional job of promoting their basketball players through social media.
It has been a very busy year for the Pac-12 conference: it secured the largest TV rights deal in college sports history and is preparing to launch six regional networks later this fall. Yet the conference is always trying to stay on the innovate cusp of delivering information to its fans. Fox Sports also made an interesting move during it’s Men’s Basketball Tournament last weekend when Laura McKeeman was assigned to be the Social Media Reporter for the entirety of its on-air coverage. Fox Sports called the project “a first for TV sports event coverage – a dedicated ‘social media reporter’ popping up to report on relevant social media postings.”
Many universities around the country have been trying to incorporate Twitter in their game day experience for many sporting events with limited results. Schools are still exploring the optimum ways to incorporate Twitter into their marketing campaigns. For example, the University of Alabama, who routinely gets 90,000 fans for their spring intrasquad football game every year, only has 55,000 followers to their official Twitter page.
