Cal’s athletics department announced the sale of field naming rights to mobile gaming company Kabam. Kabam is working on a new logo that will be unveiled next spring. (Lance Knobel) Since the beginning of organized sports in the modern era, sponsorship’s have played a prominent role in defining how we see athletics. Whether it is a promotional commercial, a professional soccer jersey, or a stock car at the Daytona 500, we are exposed to an unfathomable number of company advertisements and logos on a daily basis. Sports sponsorship’s have dramatically increased after a tremendous boom in the sports industry during the 1970’s, and with the quantity of sponsorship’s continuing to rise, it appears there is no turning back. In fact,...
Jabari Parker (Left) and Andrew Wiggins (Right) were the consensus top two players in the Class of 2013 and look to be high picks in the 2014 NBA Draft. (USA Today Sports) In 2003, a high school senior from Ohio signed an endorsement deal with Nike worth $90 million over seven years. Although he was projected to be the number one pick in that year’s NBA Draft, he hadn’t played a minute of professional basketball at the time of the deal. Yet, something about him convinced Nike to take a huge risk and give him the largest initial contract ever to an unproven professional. That high school senior was LeBron James, and for Nike, the risk paid off. James is...
Collegiate athletics’ reach and interest is at an all-time high. Fans support their alma maters no matter where their careers take them. Just last year, UCLA Bruins fans flocked the new Pauley Pavilion by 3,196 more than their average attendance during basketball season. In football, nearly 49 million people attended games across the 644 NCAA […]
Basketball, like any sport, is a shared experience. It isn’t just about watching and playing the game. It’s about imparting this passion to all those who also share the same love for it . Tonight, the NBA opens a new season filled with compelling storylines abound. Will LeBron James complete a three-peat? Can Derrick Rose […]
Social is the name of the game, no matter the name of your game. For those working in the world of football, social has become the digital home of choice for organizations looking to promote every component of the business. Mashable reports more people are utilizing social networks for sports news than national news websites, […]
