In October 2016, two months before the Cleveland Cavaliers announced a $140 million renovation plan for Quicken Loans Arena, the team’s chief information officer, Michael Conley, was at a leadership conference in London eyeing a mixed reality technology that he thought would set the project off right. The product, built by a company called Taqtile, […]
Gatorade getting involved with the NBA Development League gained attention for one reason: rebranding to the Gatorade League or G-League. The sports drink giant, however, had much more than naming rights in mind when it signed the deal. As part of the partnership, the G-League will be assisted by the Gatorade Sports Science Institute. It’s […]
NBA emojis are coming to Gboard, Google’s keyboard for Android. With one swift tap to the emoji button on the keyboard, users will be able to paste their favorite NBAmoji stickers directly into their conversations. Developed in a partnership with YinzCam, the NBAmoji App first became available via the App Store and Google Play in 2016 […]
Kevin Durant, the Golden State Warriors star and NBA Finals MVP, said he began investing in tech companies while playing in Oklahoma City before adding, “But if you come out here, it’s obvious that you’ll be just entrenched in this community.” The soon-to-be 29-year-old has pocketed about $132 million in career NBA salary, not to […]
CULVER CITY, Calif. — When NBA players put on their Nike uniforms this upcoming season, they wont only be wearing a piece a clothing — they will be wearing a piece of technology. The technology of the new uniforms ranges from the make and fabric of the jersey to an NFC chip located in the […]
