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Twitter, Uninterrupted Stream Live Halftime Show for NBA Finals Games

Twitter has launched a live-streamed NBA Finals halftime show in partnership with Uninterrupted, a media company founded by LeBron James and business partner Maverick Carter. The show will be a social media companion for fans during the first three games of the fourth annual Cavaliers-Warriors championship series. The program will include both game highlights and Twitter chatter […]

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NBA Unveils New AR Playoff 360 Portals

The NBA has unveiled a new feature for its augmented reality app: 360 Portals. The portals promise to take fans into the action for memorable moments of the 2018 playoffs. Released just before the start of the fourth straight NBA Finals matchup between the Cavaliers and the Warriors, the AR experience will bring fans into […]

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