Mobile fan engagement platform Tixsee has been acquired by Pumpjack Dataworks, a startup focused on turning mobile fan data into revenue for sports teams and leagues. Tixsee’s software was previously...
The NBA has partnered with ByteDance, an AI-powered content platform, on a multiyear global agreement. NBA highlights, behind-the-scenes videos, news, and other short-form products will be distributed via ByteDance properties:...
The NBA’s Dallas Mavericks, owned by serial entrepreneur Mark Cuban, have launched “the nation’s first” blockchain fitness app with partner Lympo. The app, called Lympo, uses a crypto token-based incentivization...
The National Basketball Players Association has announced a partnership with gaming startup ReadyUp that’s intended to increase fan engagement for NBA players who moonlight as video game streamers. The deal...
NBA commissioner Adam Silver outlined some possible tech enhancements to the fan experience, including the use of augmented and virtual reality. While appearing on CBS Sports Network’s “We Need to...