Digital curriculum provider Discovery Education is partnering with the NBA on a free, virtual field trip centered around next week’s All-Star Game. Charlotte Hornets forward Marvin Williams will join league...
AT&T and the NBA announced a multi-year marketing partnership that may expand to include implementations of 4K, virtual reality, mixed reality, and other immersive technologies. The agreement includes a wide...
The Sacramento Kings aren’t sure when California will legalize sports betting, but the NBA franchise is putting the preparation work in now so that it can hit the ground running...
The Washington Wizards announced a partnership with neurotechnology company SyncThink on Tuesday. The team’s medical staff will use SyncThink’s eye-tracking analytics platform to monitor the fatigue of Wizards players throughout...
NBA star Dwyane Wade has been named the first global ambassador for BallerTV, a subscription-based streaming platform for watching live youth and amateur sports. Wade will receive equity in the...