LeBron James, Lady Gaga, and Coca-Cola have a problem… A problem that besieges the loftiest gamut of celebrities and brands. A problem that undercuts the very status and interrelationship with the fans they have built. A problem that is not going away anytime soon–potentially decimating connections and earning power ramifications. For as much as social […]
espn.go.com
Joakim Noah may be an All-Star stepping up in place of Derrick Rose, but basketball has always been a team game.The 30 franchises that make up the NBA have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Chicago Bulls. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
Bitcoin and Google Glass are the newest innovations that have enormous potential for the basketball world. Much like the three-second violation, the breakaway rim, or the use of review cameras, the alterations established will forever change the culture of the game. Whether it be big market teams, which rely on reputation, popularity or heritage, or […]
(SportIQ)
The “Moneyball” revolution has glamorized the introduction of statistical analysis in Major League Baseball, but until recently this analysis has been remarkably under publicized in the NBA and basketball leagues worldwide.
Those days of having to look long and hard for the information are long gone now.
(AP Photo/Nick Wass) John Wall might be leading a re-birth in Wizard Basketball this season, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Washington Wizards. Stay tuned to for ongoing coverage of the #NBADigitalSeries....
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