In the sports industry, marketing departments attempt to fill in as many seats and bring in as much revenue as possible. Not only must they compete with other teams, but also other places where consumers could potentially spend their money–because after all, sports is a source of discretionary spending. As a result, techniques are evolving […]
The NBA is adept at growing the sport of basketball, and it vows to continue to grow its international popularity through technology. But with the 64th NBA All-Star Game commencing in New York City this weekend, how can the NBA use technology to improve one of its biggest stages? “One of my goals as commissioner […]
Becoming a professional athlete is hard. Only 0.03 percent of high school basketball players will ever make it to the NBA, according to NCAA statistics. The reality is that most of us will never know what it’s like, but what if there was a way to experience this feeling. If you’re anything like me, you, too, […]
This weekend, Madison Square Garden will host its second NBA All-Star Game since it first opened its doors in 1968. The last time the arena played host to the event was 1998, the season before the last New York Knicks’ appearance in the NBA Finals…my oh my, how the times have changed. Thousands of celebrities, […]
Steph Curry and Damian Lillard are two of the NBA’s elite point guards. Each of them have their own unique skill set that make them dynamic. For Curry, his endless range puts fear in the hearts of defenders. At a moment’s notice, he could pull up from anywhere beyond the arc and put three points […]
