The Portland Trail Blazers recently announced their partnership with Microsoft Cortana Intelligence Suite that will have them using Cortana to help increase ticket sales by honing in on purchasing patterns more efficiently and effectively. As the Blazers fight for their NBA playoff-lives against the defending champion Golden State Warriors, the franchise is looking to help esnure the future growth […]
Signal360, a company that offers an interactive advertising platform through beacon technology, is looking to expand its influence in the NBA. The Atlanta Hawks, Milwaukee Bucks, and Golden State Warriors all utilize beacons from Signal360 in and around their arenas to better interact with their fans, and other teams like the Phoenix Suns, Orlando Magic, […]
Last week Budweiser and the Cleveland Cavaliers combined forces to create specially designed Budweiser-branded cardboard virtual reality screening headsets for fans. As fans stepped into the stadium, a total of 750 of them had the rare opportunity to watch virtual reality footage of Game 2 of the Cavaliers series against Atlanta Hawks on May 4th […]
The sports world came alive on social media to celebrate the retirement of Kobe Bryant earlier this month. As one would expect, this garnered enormous social media buzz for the Laker superstar and his sponsor, Nike. #MambaDay was the hashtag used to capture the closing of a successful NBA career and it generated huge impressions. Get The […]
This season Steph Curry became the first player in NBA history to sink over 400 three-pointers. He is surely on his way to a second straight MVP award and the Warriors are poised for a deep playoff run. But this incredible success from beyond the arc doesn’t just mean opportunity for the Warriors. Under Armour […]
