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IMeasureU Tracks Biomechanical Load Of Basketball Players

Athletes want to get the most out of themselves physically without further risking injury. IMeasureU is aiming to help by creating a tool that can precisely manage training and game loads for athletes. Thor Besier, a world-renowned bio-mechanist and co-founder of IMeasureU wanted something that would allow him to get lab-quality metrics, but in the […]

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Turner Sports, Google Create Near-Real-Time Branded Advertisements

The NBA season kicked off last week, and with the new season comes technology storylines and new innovations to follow. Fans can now add near-real-time video advertisements from Turner Sports and Google to the list. During NBA Opening Night last Tuesday, Turner producers captured video content to create branded ads through the Google DoubleClick Bid Manager […]

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Harrison Barnes Brings Fitbit Blaze To Dallas Mavericks Teammates

Harrison Barnes brought some new toys to his new Dallas Mavericks teammates. The 24-year-old, who is a Fitbit ambassador, gifted each of his teammates with Fitbit Blaze devices. The Blaze is a smartwatch that can track heart rate, displays on screen workouts, provides users with workout summaries and more. Users are also able to receive […]

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