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Report: Milwaukee Bucks Co-Owner Wesley Edens Buying Into eSports

Milwaukee Bucks Co-owner and Co-chairman of Fortress Investment Group, Wesley Edens, is buying into the North American League of Legends Championship Series, according to a recent report from ESPN. Edens, 55, is reportedly purchasing Cloud9 Challenger’s LCS spot for $2.5 million, with four player contracts making up about $700,000. Sources didn’t tell ESPN what the […]

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Los Angeles Lakers Have Top Mentioned Twitter Hashtag Emoji In NBA

Despite being below .500 less than 25 games into the NBA season, the Los Angeles Lakers are leading the league in Twitter emojis mentions. Like with the NFL, which launched similar hashtag-triggered Twitter emojis prior to to the 2016-17 season, the NBA decided to roll out the same fan engagement tool with Twitter. The Lakers’ faithful […]

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Detroit Pistons Leverage Gamification Via Interactive Video Experience

AUBURN HILLS, Mich. — The Detroit Pistons are the latest professional U.S. sports team to leverage gamification in order to further engage fans. On Monday, the team officially rolled out a new game experience, dubbed “One-On-One with the Detroit Pistons,” becoming the first professional sports franchise to engage fans through interactive video technology. According to Charlie Metzger, […]

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