(SHoP Architects) Deron Williams may very well be one of the best point guards in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Brooklyn Nets. Stay tuned to SportTechie this month for...
Tim Duncan may be the best power forward of all time, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the San Antonio Spurs. Stay tuned to SportTechie this month for ongoing coverage of the #NBADigitalSeries.
Brad Stevens may very well be a coach on the rise in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Boston Celtics. Stay tuned to SportTechie this month for ongoing coverage...
As the 2013 NBA Finals between the Miami Heat and the San Antonio Spurs is going on, one can’t help but think about the implications this matchup could have on the social media world, and some of the greatness that may come out of the series. Because in 2013, it’s tough for fans to watch a game without using social media to express how they feel. No doubt, social media has enhanced the way in which audiences view sports. And the NBA seems to play into the social world each year during the season, All-Star break, and the Finals. The NBA has recognized that if they give basketball fans the right tools to interact, they will convey that excitement to potential new...
The NBA embraces social media and it looks to build on their success from last year’s All-Star Weekend. During the 2012 All-Star Weekend, the NBA reached a pulse of 2,949 Twitter and Facebook mentions per hour. This was because the NBA allowed fans backstage access to the festivities via the “NBA.com Social Spotlight.” It featured some of the best content of the weekend, and allowed fans, for the first time, to vote via social media for the winner and MVP of the Dunk Contest, Rising Star Game, and All-Star game.
