Television made the Highlight Era of sports possible, giving birth not just to 24-hour sports media outlets but also cementing iconic moments like Kirk Gibson’s 1988 walk-off home run and Michael Jordan’s “The Shot.” Digital media has transformed the Highlight Era beyond on-field heroics. What used to be a blooper, annoyance or worse now has […]
Basketball is a well-established sport in the United States and is growing in popularity around the world. While 1892 saw Dr. James Naismith invent the modern day version of the game, the sport may have gotten its roots from a similar game played by the Olmec people of Mexico as early as 500 years ago. […]
As the 2013 NBA Finals between the Miami Heat and the San Antonio Spurs is going on, one can’t help but think about the implications this matchup could have on the social media world, and some of the greatness that may come out of the series. Because in 2013, it’s tough for fans to watch a game without using social media to express how they feel. No doubt, social media has enhanced the way in which audiences view sports. And the NBA seems to play into the social world each year during the season, All-Star break, and the Finals. The NBA has recognized that if they give basketball fans the right tools to interact, they will convey that excitement to potential new...
Tomorrow night, LeBron James and the Miami Heat will take on Tim Duncan and the San Antonio Spurs in Game 1 of the 2013 NBA Finals. James’ story continues to evolve—just like his ads, too—and unfold right before one’s very eyes. The NBA’s brightest star on the NBA’s biggest stage won’t be short of excitement. […]
