The NBA embraces social media and it looks to build on their success from last year’s All-Star Weekend. During the 2012 All-Star Weekend, the NBA reached a pulse of 2,949 Twitter and Facebook mentions per hour. This was because the NBA allowed fans backstage access to the festivities via the “NBA.com Social Spotlight.” It featured some of the best content of the weekend, and allowed fans, for the first time, to vote via social media for the winner and MVP of the Dunk Contest, Rising Star Game, and All-Star game.
As if the NBA lacks ingenuity in the digital space, they continue to push the envelope on unique content and accessibility fronts for their annual marquee event, NBA All-Star Weekend.
“The biggest All-Star Weekend yet—at least until next year,” Melissa Rosenthal Brenner, NBA’s Vice President of Marketing, told Mashable a season ago.
NBA fans are arguably the most tech-savvy around. They have been receptive to virtually any medium introduced or utilized by players, teams, or the league itself. Whether it was Shaquille O’Neal’s Tout retirement announcement, the Sacramento Kings’ Twitter breakthrough, or the NBA’s Sina Weibo and Tencent QQ volume of 52 million, these examples represent the natural affinity and synergy between the NBA and its fans.
