Through Under Armour’s MyFitnessPal mobile app, users can now find and book nearby fitness classes, a now seamless integration between the athletic performance brand and Mindbody, a cloud-based business management software company. The free app, which Under Armour acquired for $475 million last May, allows users to also pay for fitness classes at thousands of studios […]
Under Armour’s digital fitness empire is turning into a physical empire, thanks to a new deal with Residence Inn. The hotel chain has teamed up with Under Armour’s digital health and fitness network of apps to create running routes for guests at every Residence Inn location. Now, Residence Inn’s more than seven hundred properties in […]
This section of SportTechie, “Sports Tech Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com VANCOUVER, BC – June 6, 2016 – Trainerize, a leading personal training […]
This is an op-ed guest post written by David Fouse, a PR executive and regular competitor in triathlons and iron mans worldwide. He just completed the Himalayan 100 mile stage race this past fall. Fitness enthusiasts are awash in wearable gadgets that help them train and compete. What started as the simple FitBit has transformed into a […]
Sporting retailer Under Armour added a little bit of insult to injury to its competitors last week, a day after the quickly growing sporting brand went on a bit of a shopping spree. Under Armour’s 2014 fourth quarter exceeded 2013’s figures by 31 percent, marking 19 consecutive quarters of 20 percent growth or more. The […]
