SportTechie — Miami Heat RSS



NBA General Manager App Let’s You Run Your Own NBA Team

Ever wanted a game that plays the business side of sports? Then, the NBA General manager app might be the right fit for you. Instead of playing the role of the athletes on the court like nearly every other video game, this app allows the user to control the business and front office decisions via simulations to feel like the general manager.

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Analyzing the Miami Heat’s Social Media Strategies During the Lebron Era

In today’s world of sports, it is inevitable that teams use social media as a way to connect with their fans. It is almost impossible to watch a game on TV, or go to a game, without somewhere seeing, “follow us on Instagram and Twitter @______________.” Social media has become so important that teams hire a person, whose only job is to be in charge of their various accounts. In order to best understand how teams are utilizing the technology available to them, I am going to analyze the social media tactics of the Miami Heat on Facebook, Instagram, and Twitter. You might ask why the Heat, and my answer is simple: along with being the best team in the...

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The Digital Ad Evolution of LeBron James

The Chosen One. LeBron James had this moniker emblazoned on his back as a tattoo since high school. This nickname, however, bears down as a gift and a curse. There has never been a more highly hyped athlete in the history of sports. Michael Jordan’s indelible imprint in the NBA left a giant vacancy for […]

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