The Dallas Mavericks season is over, but Mavs basketball will still be played this summer. After netting a partnership with Mineplex, one of the largest Minecraft servers, the Mavs will be going digital – or should I say, pixilated. “Dallas Mavericks World” is scheduled to launch later this summer. Finally, video gamers and sports fans have […]
Mark Cuban is one of the NBA’s most progressive owners, and has always thought about what’s next when running his team. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Dallas Mavericks. Stay tuned to SportTechie for ongoing coverage of the #NBADigitalSeries.
