As the NBA Playoffs enter the last round, The Finals, the spotlight brightens for the two teams remaining. The pulse of fans’ league-wide interest for the game–regardless if their team is still playing or not–reverberates through what’s trending on Twitter. The magnitude only increases, placing a premium on accessibility and unobstructed connectivity. Yet, it’s as […]
When former Microsoft Chief Executive Officer, Steve Ballmer, bought the Los Angeles Clippers earlier this year, technology and sports became intertwined in a whole new way. From the beginning Ballmer has promised to create a fan experience in Los Angeles unlike any other. Whether fans are at home or in the arena, Ballmer says, “you […]
Clippers Facebook Page
Blake Griffin is one of the NBA’s most exciting players, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Los Angeles Clippers. Stay tuned to SportTechie for ongoing coverage of the #NBADigitalSeries.
