While there are a number of reports on the poor TV ratings that the 2016 Rio Olympics received, NBC was mainly able to make up for these lackluster television ratings with digital streaming audiences. Nielson Media Research crunched the numbers and found that an average audience of only 24.5 million watched the Olympics every night of […]
Twitter is slowly becoming the de facto location for sports live streaming. In April, Twitter won the rights to digitally broadcast ten Thursday Night Football games. But in preparation for live streaming those high-volume matchups, Twitter is broadcasting a major tennis tournament across the pond—Wimbledon. The live stream began yesterday, and it was Twitter’s first […]
Last season, the NFL experimented with live streaming for the first time by selling the broadcasting rights for the International Series Buffalo Bills vs. Jacksonville Jaguars game in London to Yahoo. The NFL held the stream up as a success, counting 15.2 million unique viewers during the course of the game. But with three International […]
Beginning with the Buffalo Bills vs. Jacksonville Jaguars NFL matchup last season, Yahoo has started taking the world of sports streaming incredibly seriously. But now they have taken it up a notch higher, with a recent announcement that Yahoo Sports will be live streaming one MLB game every day for free. Get The Latest MLB […]
“If no one is watching, what’s the point to having the rights?” That statement underscores an overarching problem faced by college sports entities (just about all sports, frankly) and its streaming rights. Wayne Sieve, Co-Founder and Chief Executive Officer of EverSport, made that remark to SportTechie, in light of the current state of these media […]
