SportTechie — Katie Nolan RSS



ESPN Hosts Adapt to New Snapchat, Streaming Formats

NEW YORK — As cord cutting hits ESPN, the network is making a big push to seek out fans where they already congregate, producing content tailored specifically for Snapchat and streaming. For some of ESPN’s veteran hosts, this shift requires some adaptation. For newer faces, the format feels more natural. Scott Van Pelt, who joined the […]

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ESPN Unveils New Digital Content In Digital Media Pitchfest Debut

ESPN is doubling down on digital. Its very presence at Wednesday’s NewFronts pitchfest for online video publishers in New York City was news in itself. In making its first appearance at the event, organized by the Interactive Advertising Bureau to connect content creators with advertisers, ESPN touted an average daily audience of 28 million users through its […]

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